Tag Archives: Digital

Introducing NP Digital Canada

As my enterprise-level agency, NP Digital, has grown, we’ve been able to expand across the globe. We’ve opened agencies in Brazil, the UK, Australia, India, and now: Canada! That’s right: we have opened a full-service digital marketing agency in Canada.  And to kick things off with a bang, I’ll be heading to Canada to present … Continue reading Introducing NP Digital Canada

Digital Experience Platforms: Overview, Resources, Examples

Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty.  It’s something we all talk about, work toward, and set as a goal, but to some degree, it remains a concept we’re always trying to work for.  When do we actually achieve … Continue reading Digital Experience Platforms: Overview, Resources, Examples

How to Open a Successful Business in the Digital Age

Are you looking to open a business but don’t know where to start? The digital age has changed the entire scope of doing business, from getting licenses, getting clients, and selling products or services, all of which happens online. Regardless of the type of business you wish to open, having a digital presence is the … Continue reading How to Open a Successful Business in the Digital Age

5 Coding Bootcamps to Help You Snag a Job In Digital Marketing

When you think of coding, your next thought probably isn’t digital marketing. It’s more likely to be UX design or software development. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. What Are Coding Bootcamps? Coding bootcamps are designed to give students the programming … Continue reading 5 Coding Bootcamps to Help You Snag a Job In Digital Marketing

5 Coding Bootcamps to Help You Snag a Job In Digital Marketing

When you think of coding, your next thought probably isn’t digital marketing. It’s more likely to be UX design or software development. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. What Are Coding Bootcamps? Coding bootcamps are designed to give students the programming … Continue reading 5 Coding Bootcamps to Help You Snag a Job In Digital Marketing

How to Use Machine Learning to Improve Your Digital Marketing

Machine learning is on the verge of transforming the marketing sector. In many ways, it’s already started. According to Gartner, 30% of companies will use machine learning in one part of their sales process by 2020. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest … Continue reading How to Use Machine Learning to Improve Your Digital Marketing

How Can iPaaS Help Your Digital Marketing?

If there’s one thing you need from your digital marketing toolbox, it’s efficiency. You need access to real-time data so you can quickly make the most effective decisions and convert those all-important leads into paying customers.   You can start by deploying iPaaS, or “Integration Platform as a Service”. It’s a little tricky to understand at … Continue reading How Can iPaaS Help Your Digital Marketing?

3 Key Reasons to Use Augmented Intelligence Tools in Digital Marketing

Do terms like “AI” and “machine learning” make you think of robots and science fiction? These technologies are being used everywhere, and the age of AI is already in full swing. AI and technology offer a solution to inefficiency. Deloitte has shown that 83 percent of early adopters of AI and cognitive technologies achieved either “moderate” or “substantial” benefits. … Continue reading 3 Key Reasons to Use Augmented Intelligence Tools in Digital Marketing

A Complete Guide to AI Digital Assistants for Marketers

If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. While you’re drowning in the tsunami of daily, weekly, and monthly tasks, your competition will swim laps around you. What if you could: Spend more time in your zone of genius. Stop … Continue reading A Complete Guide to AI Digital Assistants for Marketers