Tag Archives: Geofencing

What is Geofencing Marketing?

Imagine you’re walking in a mall and receive a Starbucks coupon on your smartphone. You look up to see a Starbucks shop. This scenario may encourage you to visit the outlet, learn about the promo, and use the coupon.  With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality.  How can you … Continue reading What is Geofencing Marketing?