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New York City, New York – Doug Lipsky, founding partner at Lipsky Lowe LLP, recently shared his insights with Bloomberg Law regarding a recent gender bias case that has captured the attention of the legal community. In Rowe v. Google, a New York federal jury ordered Google LLC to pay $1.15 million in damages to … Continue reading Doug Lipsky Talks To Bloomberg News About Google Gender Bias Verdict
San Francisco, California – Law firm marketing and SEO company Custom Legal Marketing, has released the latest installment of their Schema for Lawyers video series which was originally going to be about how lawyers could use FAQ Schema to earn a competitive advantage in Google Search. But the search giant dropped support for FAQ and … Continue reading Google Drops FAQ Rich Snippets so Custom Legal Marketing Released a Video to Help Lawyers Understand Why
Video marketing is here to stay. Cisco predicts 82 percent of all internet traffic will be video by 2022. Also, according to HubSpot, 53 percent of users want to see more video content. If video is part of your digital marketing strategy, you’ll want to pay attention to the new learning video rich results from … Continue reading How to Make Videos Appear in Google Learning Video Rich Results
Are you familiar with Google’s Webmaster Guidelines? It has been around for years (until now), and it broke the dos and don’ts of SEO. But it was outdated. So, Google replaced it with Search Essentials which gives you a whole new set of requirements if you want to do well with SEO. They go much … Continue reading What the New Google Search Essentials Tells Us About SEO
Worried about your first steps into SEO? There’s a lot to think about, that’s for sure. For example, you may be thinking keyword research is essential, but a drag on your workflow. You’re not entirely wrong, but I can make sure you have the tools to speed the research time up. The Google Keyword Planner … Continue reading How To Use Google Keyword Planner
I don’t get it. I have a ton of friends who own companies. As soon as they start making some money, they start talking to me about all kinds of investments. “Real estate’s supposed to be good.” “I wanna be an angel investor, any tips?” My usual response? “Google Ads, dude!” They run these big … Continue reading How to Create and Launch a Google Ads Campaign [2022 Update]
As marketers, our job is to capitalize on what’s popular in the “here and now.” When big news hits, how does the data get interpreted? One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned … Continue reading 5 Ways to Use Google Trends for SEO Research
Want to know how your SEO efforts are paying off? Google provides a free tool called Google Search Console that offers a ton of detailed information about your site’s performance, security issues, errors, and more. How does it work? That’s what we’re going to cover today. What is Google Search Console? Google Search Console is … Continue reading Google Search Console: A Guide for SEOs (2022 Update)
Looking for alternative search engines to Google? Here are the 37 best search engines other than Google. As a bonus, I included several other specialty search engines that can help you find specific items like images and social media posts. Best Alternative Search Engines To start off our search adventure, let’s look at some general … Continue reading 37 Search Engines to Use Other Than Google
NOTE: On June 8, 2022, Christopher Coomer, VP of Data, Analytics, and Insights at NPD, will cover the essentials of GA4 in a short presentation. This will be followed by an extensive Q&A session with webinar host Will Francis of DMI. Register here. Those who attend will receive a free follow-up guide to help them transition … Continue reading An In-Depth Guide to Google Analytics 4
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