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If you create content, you need a content calendar. I know—not an earth-shattering revelation! What about a calendar specifically for your paid content? Should it be part of your regular editorial calendar? A separate calendar? Do you even need a paid content calendar? The answer to the first two questions is: How you structure your … Continue reading Why You May Need a Content Calendar For Paid Campaigns
As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. Maybe you’ve written scintillating … Continue reading 5 Ways to Convert Paid Ad Leads
Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. This guide will offer you a detailed … Continue reading How to Write Perfect Paid Social Media Marketing Objectives (With Examples)
If you’re a fast-growing business with a franchise in multiple locations or a virtual business looking to attract customers from different regions, optimizing your advertising campaigns for a variety of locations can help increase your reach. In this guide, we’ll explore why you should set up ads for multiple locations, what the best strategies are … Continue reading How to Set Up Paid Ads for Multiple Business Locations
Starting a new paid marketing campaign is no easy feat. There are logistical considerations, financial considerations, audience considerations, duration considerations. Let’s imagine you’ve decided to start a new Google Ads campaign. You have a vague idea how much everything will cost, and you’re eager to get started. Before you hit the green light on your … Continue reading How to Run a Breakeven Analysis for Paid Marketing
Starting a new paid marketing campaign is no easy feat. There are logistical considerations, financial considerations, audience considerations, duration considerations. Let’s imagine you’ve decided to start a new Google Ads campaign. You have a vague idea how much everything will cost, and you’re eager to get started. Before you hit the green light on your … Continue reading How to Run a Breakeven Analysis for Paid Marketing
Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you aren’t careful. How do you make sure you are getting the most out of your paid ads? A few weeks ago, I was talking to a business owner in … Continue reading 5 Steps for Using Paid Internet Advertising to Drive Conversions
Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach the end of that campaign’s lifespan. However, it doesn’t have to end there. An excellent strategy for expanding the success of your PPC campaigns is to look beyond Google … Continue reading How to Optimize Microsoft AdCenter for More Effective Paid Campaigns
Imagine being the next Seth Godin, Gary Vaynerchuk, or Tim Ferriss. Just like these notable figures, a big reputation can attract profitable clients, opportunities to speak in conferences, and success in current business ventures. Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader? … Continue reading How to Use Thought Leadership Marketing With Paid Ads
One of the tricky parts about this is the fact parents are such a varied group. Forty percent of US households have at least one child under the age of 18, and that large group includes people from all walks of life. The USDA estimates that it costs $284,570 (with inflation factored in) to raise … Continue reading How to Target Parents Through Paid Ads
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