All posts by Mellisa Scott

New Study: What 100 Social Media Followers Are Really Worth

The social web is huge. From Facebook to Pinterest, they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue. But, how much time and money should … Continue reading New Study: What 100 Social Media Followers Are Really Worth

7 Google Analytics Reports That Show How Your Blog is Really Performing

When you log into Google Analytics, what do you look at? Chances are you see something like the image above that shows you how many people are currently on your blog. Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. 😉 But which reports do you … Continue reading 7 Google Analytics Reports That Show How Your Blog is Really Performing