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Measure Your Copywriters’ Performance With Quantifiable Metrics - Accident Lawyer
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Measure Your Copywriters’ Performance With Quantifiable Metrics

News & Updates, , , , Robin Scott

When you hire copywriters, or even if you are one yourself, the task seems relatively simple: write good content. But how do you define “good”? This is a thornier subject than you might think. One method is to look at holistic factors. Chris Ribaudo looks at factors like understandability, likability, depth and emotion. These are …

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