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Wondering why perception is so important in marketing? This quote sums it up nicely: “Facts matter not at all. Perception is everything. It’s certainty.” – Stephen Colbert. You see, it doesn’t matter how good your product/service is, the value it offers, or the quality you provide. If consumers don’t perceive your brand the way you … Continue reading Brand Perception: What is it & How Do We Measure it
Wondering why perception is so important in marketing? This quote sums it up nicely: “Facts matter not at all. Perception is everything. It’s certainty.” – Stephen Colbert. You see, it doesn’t matter how good your product/service is, the value it offers, or the quality you provide. If consumers don’t perceive your brand the way you … Continue reading Brand Perception: What is it & How Do We Measure it
Today, the Centers for Disease Control and Prevention (CDC) and the Agency for Toxic Substances and Disease Registry (ATSDR), in partnership with the Department of Health and Human Services’ Office of Environmental Justice, announce the release of the Environmental Justice Index (EJI).
Today, the Centers for Disease Control and Prevention (CDC) and the Agency for Toxic Substances and Disease Registry (ATSDR), in partnership with the Department of Health and Human Services’ Office of Environmental Justice, announce the release of the Environmental Justice Index (EJI).
Do you want a simple way to refine your customer experience? Then look at your CX analytics. The data doesn’t lie. It tells you what you’re doing right and what you’re doing wrong. Once you’re armed with your customer experience analytics, you gain the necessary information to offer prospects and buyers the best possible care. … Continue reading Customer Experience Analytics: Measure What Works and Make Improvements That Last
Do you want a simple way to refine your customer experience? Then look at your CX analytics. The data doesn’t lie. It tells you what you’re doing right and what you’re doing wrong. Once you’re armed with your customer experience analytics, you gain the necessary information to offer prospects and buyers the best possible care. … Continue reading Customer Experience Analytics: Measure What Works and Make Improvements That Last
User experience (UX) is an essential element of website design and management, and it might impact more than you realize. What happens when someone lands on your website for the first time? Does it load quickly? Can they tell they’re in the right place? Is it easy to figure out what to do next? UX … Continue reading 7 Ways to Measure Your Website’s UX
Have you ever wondered what exactly it is that lenders are looking for when it comes to approving a loan? Is it just your credit score, or is there more that comes into play? Why do you keep getting denied despite a strong, successful business with plenty of profit? How do they measure business fundability? … Continue reading How Do Lenders Measure Business Fundability?
When you hire copywriters, or even if you are one yourself, the task seems relatively simple: write good content. But how do you define “good”? This is a thornier subject than you might think. One method is to look at holistic factors. Chris Ribaudo looks at factors like understandability, likability, depth and emotion. These are … Continue reading Measure Your Copywriters’ Performance With Quantifiable Metrics
Article URL: https://secondmeasure.com/jobs/ Comments URL: https://news.ycombinator.com/item?id=21609217 Points: 1 # Comments: 0
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