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Delray Beach, Florida – It sounds like a joke, but Florida attorney Anthony Russo, founder of The Russo Firm, was serious when he filed a class-action lawsuit against candy conglomerate Hershey for false advertising. The cause of action? Hershey produced a Halloween edition of its famous Reese’s Peanut Butter Cups, with its wrapper depicting the … Continue reading Florida Attorney Anthony Russo Sues Hershey for False Advertising
I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly. Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its growth, and they’re going to … Continue reading Programmatic Advertising for Beginners
Do you want to be more successful with Amazon advertising? With millions of active customers, Amazon is the perfect place to grow your business. However, it’s not as simple as putting up products and waiting for sales to come in. Sometimes, you may need the help of ads. Let’s take a look at how best … Continue reading The Keys to Success With Amazon Advertising
You just started a new AdWords campaign. You’re trying to drive some easy, instant sales to your site. But you quickly realize that you have no idea how to tell if those visitors are converting. No clue if you’re wasting your hard-earned budget without a return. You’re not alone. 76% of marketers are still struggling … Continue reading How to Track the ROI of Your Online Advertising Campaigns
You just started a new AdWords campaign. You’re trying to drive some easy, instant sales to your site. But you quickly realize that you have no idea how to tell if those visitors are converting. No clue if you’re wasting your hard-earned budget without a return. You’re not alone. 76% of marketers are still struggling … Continue reading How to Track the ROI of Your Online Advertising Campaigns
Programmatic advertising platforms solve a problem for both publishers and advertisers. For publishers, they help maximize advertising revenues by auctioning ad space to millions of advertisers worldwide. For advertisers, they expand reach and leverage data to target very specific audiences. When done well, this means more profit for both groups, and who doesn’t like that? … Continue reading 12 Best Programmatic Advertising Platforms to Use in 2022
The internet has transformed the advertising industry. Traditionally hard-to-measure channels like TV, billboards, and sponsorships are being pushed to the wayside by cheap, trackable online advertising channels like social media ads, display, and paid search ads. This shift is democratizing the industry. Even the smallest brands can compete on the same platform as multinationals if … Continue reading Online Advertising for Business: Creating the Perfect Plan That Gets the Customers You Want
The internet has transformed the advertising industry. Traditionally hard-to-measure channels like TV, billboards, and sponsorships are being pushed to the wayside by cheap, trackable online advertising channels like social media ads, display, and paid search ads. This shift is democratizing the industry. Even the smallest brands can compete on the same platform as multinationals if … Continue reading Online Advertising for Business: Creating the Perfect Plan That Gets the Customers You Want
Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. An “early to the scene” web hoster, Tripod, became a haven for webmasters and business owners alike – giving companies the potential to design their homepages, and sponsor adverts across different sites. In one freak accident, … Continue reading 7 Great Popup Ad Scripts and Plugins – A Powerful Advertising and Marketing Tool
The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum … Continue reading 7 Fitness Advertising Tips and Strategies
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