Tag Archives: Google

How Much Do Google Ads Cost?

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising: How much do Google Ads Cost? My answer is always the same. It depends. The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Some businesses can be competitive with a … Continue reading How Much Do Google Ads Cost?

What are Google Review Summaries?

What are Google review summaries, and how do they impact consumers’ view of your brand? First impressions matter. When people search for a business or your specific business name on Google, one of the first things they see is your Google listing and the corresponding reviews.  Those reviews, positive or negative, impact how they view … Continue reading What are Google Review Summaries?

What Are Google Customer Reviews?

With the competition becoming fiercer every day, e-commerce businesses need to pull all the stops to ensure they continue beating the competition. One simple yet powerful marketing tool you can use to your advantage is the Google Customer Reviews feature. Research shows that 70 percent of people trust online reviews more than they trust advertisements. … Continue reading What Are Google Customer Reviews?

What Are Google Web Stories?

People love watching stories unfold. That’s why tappable story experiences are so popular. Many platforms exist to create these tappable stories and now Google has their own version, called Google Web Stories. Google Web Stories: Explained Google Web Stories are powered by AMP technology and are owned by Google. They are immersive, full-screen experiences that … Continue reading What Are Google Web Stories?

10 Alternative RSS Readers if You Still Miss Google Reader

The mid-aughts to early 2010s were the heyday for RSS feeds like Google Reader. It felt like everyone was using them. Then, in 2013, Google Reader was switched off, and their popularity has dwindled. Dwindled, but not vanished entirely. Google Trends data shows a massive dropoff since RSS hit its peak back around 2005. But interest has … Continue reading 10 Alternative RSS Readers if You Still Miss Google Reader

How Google Lens is Getting Your Products Found Online

Google is constantly innovating and testing new features, and augmented reality (AR) is a hot topic right now. You might think of AR as a way to make digital images appear in your living room. But Google’s visual search technology for Android, Google Lens, does a lot more than that. It enables you to bring your physical … Continue reading How Google Lens is Getting Your Products Found Online

What Are Google Ad Grants?

Most of us have got a favorite non-profit, and usually with good reason. They might provide vital resources for your community or just be a cause close to your heart. Or they may have played an important role in your own life or that of a family member. Non-profits need to be visible in today’s … Continue reading What Are Google Ad Grants?

How Does Google Keen Compare to Pinterest?

Google launched a social platform that, if it takes off, could give Pinterest a run for its money. Called Google Keen, it’s a curation tool that allows users to collect not only content from around the web, but also text and images, and save them to their keens, Google’s version of a board. In a … Continue reading How Does Google Keen Compare to Pinterest?

Google Shopping Actions: How to Increase Product Visibility for Free

Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity … Continue reading Google Shopping Actions: How to Increase Product Visibility for Free

Google Shopping Actions: How to Increase Product Visibility for Free

Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity … Continue reading Google Shopping Actions: How to Increase Product Visibility for Free