Tag Archives: Personalization

How to Use First-Party Data for Ad Personalization

Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation.  The truth is, you are being watched. In fact, marketers have used cookies … Continue reading How to Use First-Party Data for Ad Personalization