The Woke Target Metaphors, Leaving No Scone Unturned
A University of California ‘inclusive language guide’ seeks to avoid ‘baggage,’ but not literally.
Tag Archives: Target
How to Target Parents Through Paid Ads
One of the tricky parts about this is the fact parents are such a varied group. Forty percent of US households have at least one child under the age of 18, and that large group includes people from all walks of life. The USDA estimates that it costs $284,570 (with inflation factored in) to raise … Continue reading How to Target Parents Through Paid Ads
How to Find Your Target Audience
When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion … Continue reading How to Find Your Target Audience
