All posts by Norma Burns

Getting ROI on Your Personal Guarantee

ROI, or return on investment, is a term that you may hear often. However, many have never considered it in terms of a personal guarantee (PG). Yet, if you think about it, giving a guarantee on a loan is an investment of sorts. According to Dictionary.com, the definition of investment is “the action or process … Continue reading Getting ROI on Your Personal Guarantee

How to Use Public Stocks as Business Loan Collateral – and Why You Want to

What You Need To Know About Bank Loans Seeking the best sources of funding for your business can feel complex and overwhelming. Most young entrepreneurs today feel like bootstrapping their business feels safer and perfect for their needs.  Unfortunately, most start-up businesses cannot thrive without adequate funding. Since few businesses start with a generous budget, … Continue reading How to Use Public Stocks as Business Loan Collateral – and Why You Want to

How to Optimize Microsoft AdCenter for More Effective Paid Campaigns

Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach the end of that campaign’s lifespan. However, it doesn’t have to end there. An excellent strategy for expanding the success of your PPC campaigns is to look beyond Google … Continue reading How to Optimize Microsoft AdCenter for More Effective Paid Campaigns