Tag Archives: Optimize

How to Create, Optimize, and Test Meta Ads (Formerly Facebook Ads)

As a savvy internet user, you might think no one clicks on Facebook and Instagram ads. You’d be wrong. In 2021, Meta made over $114 billion in revenue from advertising. Someone’s clicking. But who, and how do you get them to click on your ads? I’ll show you. Many marketers who tried Facebook ads, especially … Continue reading How to Create, Optimize, and Test Meta Ads (Formerly Facebook Ads)

How to Optimize Your Anchor Text Strategy For SEO

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts did everything imaginable to rank their sites on Google, including keyword stuffing and creating spammy backlinks. It worked–for a bit. These days, Google’s SERP Algorithm cracked down on content quality, and those older SEO hacks have long crumbled to dust. Details … Continue reading How to Optimize Your Anchor Text Strategy For SEO

How to Optimize Your Anchor Text Strategy For SEO

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts did everything imaginable to rank their sites on Google, including keyword stuffing and creating spammy backlinks. It worked–for a bit. These days, Google’s SERP Algorithm cracked down on content quality, and those older SEO hacks have long crumbled to dust. Details … Continue reading How to Optimize Your Anchor Text Strategy For SEO

How to Optimize Microsoft AdCenter for More Effective Paid Campaigns

Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach the end of that campaign’s lifespan. However, it doesn’t have to end there. An excellent strategy for expanding the success of your PPC campaigns is to look beyond Google … Continue reading How to Optimize Microsoft AdCenter for More Effective Paid Campaigns

How to Optimize For Baidu in the U.S.

While Google, Bing, and Yahoo control the West’s market share of search engine traffic, alternative search engine Baidu is the king of search in China. If you want to make your content known on Baidu, you need a strong SEO strategy to guide you. What works on Google may not work on Baidu, however, so … Continue reading How to Optimize For Baidu in the U.S.

How to Optimize Google My Business and Leverage It for More Sales

One of the simplest ways to gain traffic and customers is claiming and optimizing your Google My Business (GMB) listing. Google My Business (GMB), is a listing of your business’ operating information, reviews, posts, and so much more. To that end, there are a few things you should consider before diving into how to claim … Continue reading How to Optimize Google My Business and Leverage It for More Sales

How to Optimize Your Videos Through YouTube Analytics Data

What if I told you there was a way to reach an audience larger than the one Netflix has through YouTube analytics? It’s possible! YouTube videos reach more than 2 billion users a month—about one-third of the entire internet’s traffic. However, if you want to use YouTube videos to drive traffic and revenue, you need … Continue reading How to Optimize Your Videos Through YouTube Analytics Data

How to Use Events to Optimize Your Facebook And Google Ads

Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing?  Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience.  And when you understand your audience … Continue reading How to Use Events to Optimize Your Facebook And Google Ads