Facebook Does a Faceplant
Memo to Lina Khan: After losing 70% of its market cap, Meta hardly looks like a monopoly.
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Memo to Lina Khan: After losing 70% of its market cap, Meta hardly looks like a monopoly.
As a savvy internet user, you might think no one clicks on Facebook and Instagram ads. You’d be wrong. In 2021, Meta made over $114 billion in revenue from advertising. Someone’s clicking. But who, and how do you get them to click on your ads? I’ll show you. Many marketers who tried Facebook ads, especially … Continue reading How to Create, Optimize, and Test Meta Ads (Formerly Facebook Ads)
Looking for a diverse online ad platform that will put your marketing campaigns in front of tons of people? Facebook Ads is the way to go. With an almost endless amount of detailed targeting options and features, you can reach virtually any Facebook user with an ad. Combine those targeting options with the functionality of … Continue reading Your Facebook Ads are Not Performing? Here’s Why
Newly released emails show tech sites working with public officials, often solicitously.
Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not anymore. Social media referrals have stagnated at around 5 percent of all traffic for years. The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social … Continue reading 20 Secrets to Boost Your Facebook Organic Reach
Every marketer knows the phrase ‘content is king’, but that content is nothing without readers and followers. These days, there’s one sure-fire way to get your content out to a broader audience and share your awesome new blog post: social media. With a ready audience of millions, sites like Facebook and Twitter are some of … Continue reading 12 Essential Open Graph Meta Tags for Facebook and Twitter
Businesses spend nearly 115 billion total on advertising across the Meta (formerly Facebook) platforms. Why? It works! And not only that; Meta has great tools that allow you to easily manage and track your business accounts. Are you struggling to keep up with your Instagram and Facebook marketing? DMs and comments falling through the cracks? … Continue reading How to Use Meta Business Suite (Formerly Facebook Business Suite)
What if you could see every ad currently live on Facebook? Imagine the data, ideas, and revenue you could generate. You no longer have to imagine. Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an … Continue reading How to Build Better Ads With the Facebook Ads Library
With close to 3 billion active monthly users, Facebook is the biggest social media platform on the planet. That makes it a valuable channel for driving your business goals. After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. While not everyone is on Facebook, … Continue reading How to Create a Facebook Contest that Grows Engagement and Audience
Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition. Unfortunately, merging accounts is not possible at the moment. However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service. Now, what if your accounts don’t fit these criteria? Sadly, … Continue reading How to Merge Facebook Accounts