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As a savvy internet user, you might think no one clicks on Facebook and Instagram ads. You’d be wrong. In 2021, Meta made over $114 billion in revenue from advertising. Someone’s clicking. But who, and how do you get them to click on your ads? I’ll show you. Many marketers who tried Facebook ads, especially … Continue reading How to Create, Optimize, and Test Meta Ads (Formerly Facebook Ads)
I’m just going to say it: Visual marketing is the wave of the future. There’s no denying the power images have on gaining traffic, shares, and rankings. In fact, if you have at least one image on your blog post, you are much more likely to rank on the top page of Google. Images should … Continue reading Best Image Editing Tools to Create Killer Rich Media
Competition for search engine ranking is fierce, with the top three search results owning 55% of all traffic. And the first result? They take almost 29% of those clicks. So how do you get your website to that coveted first spot? By understanding how Google works and how to give them exactly what they’re looking … Continue reading How to Create an In-Depth Content Hub
I don’t get it. I have a ton of friends who own companies. As soon as they start making some money, they start talking to me about all kinds of investments. “Real estate’s supposed to be good.” “I wanna be an angel investor, any tips?” My usual response? “Google Ads, dude!” They run these big … Continue reading How to Create and Launch a Google Ads Campaign [2022 Update]
Visual branding is the most effective way to create a powerful online presence. If you don’t believe me, check out this article on why visuals are important in marketing: When half of the human brain … The post How to Create Your Personal Brand’s Visual Identity appeared first on Paper.li blog. The post How to … Continue reading How to Create Your Personal Brand’s Visual Identity
When a customer interacts with your brand on your website, on social media channels, or in person, they should have a cohesive experience. From brand voice to visual identity, everything should be aligned with your company’s mission, values, and goals. This approach is called integrated marketing communications (IMC). As more and more customers use three … Continue reading Create an Integrated Marketing Communications Plan That Highlights the Best of Your Brand
When a customer interacts with your brand on your website, on social media channels, or in person, they should have a cohesive experience. From brand voice to visual identity, everything should be aligned with your company’s mission, values, and goals. This approach is called integrated marketing communications (IMC). As more and more customers use three … Continue reading Create an Integrated Marketing Communications Plan That Highlights the Best of Your Brand
It goes without saying that the content you create and share is the essence of building your personal brand. Producing top-quality content, in high volumes and in new formats, will have you standing out from … The post What Types of Content Should You Create For Your Personal Brand? appeared first on Paper.li blog.
Visual branding is the most effective way to create a powerful online presence. If you don’t believe me, check out this article on why visuals are important in marketing: When half of the human brain … The post How to Create Your Personal Brand’s Visual Identity appeared first on Paper.li blog.
Are you striving for consistency with your social media marketing? A good social media content calendar could be the missing ingredient. Creating a social media calendar is a simple process, but it can have some impressive results. Here’s how to quickly set up your social media content calendar and start leveling up your performance. What … Continue reading How to Create an Effective Social Media Content Calendar
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