Tag Archives: Brand

Why Content Marketing Can Boost Your Brand

Content marketing can certainly help your business online when used creatively and purposefully, along with SEO and Social Media. Sure, content marketing has been around since the dark ages, but since the digital age, it … The post Why Content Marketing Can Boost Your Brand appeared first on Paper.li blog.

Brand Perception: What is it & How Do We Measure it

Wondering why perception is so important in marketing? This quote sums it up nicely: “Facts matter not at all. Perception is everything. It’s certainty.” – Stephen Colbert. You see, it doesn’t matter how good your product/service is, the value it offers, or the quality you provide. If consumers don’t perceive your brand the way you … Continue reading Brand Perception: What is it & How Do We Measure it

Brand Perception: What is it & How Do We Measure it

Wondering why perception is so important in marketing? This quote sums it up nicely: “Facts matter not at all. Perception is everything. It’s certainty.” – Stephen Colbert. You see, it doesn’t matter how good your product/service is, the value it offers, or the quality you provide. If consumers don’t perceive your brand the way you … Continue reading Brand Perception: What is it & How Do We Measure it

Create an Integrated Marketing Communications Plan That Highlights the Best of Your Brand

When a customer interacts with your brand on your website, on social media channels, or in person, they should have a cohesive experience. From brand voice to visual identity, everything should be aligned with your company’s mission, values, and goals. This approach is called integrated marketing communications (IMC). As more and more customers use three … Continue reading Create an Integrated Marketing Communications Plan That Highlights the Best of Your Brand

Create an Integrated Marketing Communications Plan That Highlights the Best of Your Brand

When a customer interacts with your brand on your website, on social media channels, or in person, they should have a cohesive experience. From brand voice to visual identity, everything should be aligned with your company’s mission, values, and goals. This approach is called integrated marketing communications (IMC). As more and more customers use three … Continue reading Create an Integrated Marketing Communications Plan That Highlights the Best of Your Brand

How to Capture Brand Voice in Content Writing

The McDonald’s golden arches in the form of the letter “M,” the first letter of the fast-food giant’s name. Its highly recognizable bright yellow and red color scheme is internationally recognized by its repeat customers. … The post How to Capture Brand Voice in Content Writing appeared first on Paper.li blog. The post How to … Continue reading How to Capture Brand Voice in Content Writing

How to Capture Brand Voice in Content Writing

The McDonald’s golden arches in the form of the letter “M,” the first letter of the fast-food giant’s name. Its highly recognizable bright yellow and red color scheme is internationally recognized by its repeat customers. … The post How to Capture Brand Voice in Content Writing appeared first on Paper.li blog.

What Types of Content Should You Create For Your Personal Brand?

It goes without saying that the content you create and share is the essence of building your personal brand. Producing top-quality content, in high volumes and in new formats, will have you standing out from … The post What Types of Content Should You Create For Your Personal Brand? appeared first on Paper.li blog.