Tag Archives: Meta

How to Create, Optimize, and Test Meta Ads (Formerly Facebook Ads)

As a savvy internet user, you might think no one clicks on Facebook and Instagram ads. You’d be wrong. In 2021, Meta made over $114 billion in revenue from advertising. Someone’s clicking. But who, and how do you get them to click on your ads? I’ll show you. Many marketers who tried Facebook ads, especially … Continue reading How to Create, Optimize, and Test Meta Ads (Formerly Facebook Ads)

12 Essential Open Graph Meta Tags for Facebook and Twitter

Every marketer knows the phrase ‘content is king’, but that content is nothing without readers and followers. These days, there’s one sure-fire way to get your content out to a broader audience and share your awesome new blog post: social media. With a ready audience of millions, sites like Facebook and Twitter are some of … Continue reading 12 Essential Open Graph Meta Tags for Facebook and Twitter

How to Use Meta Business Suite (Formerly Facebook Business Suite)

Businesses spend nearly 115 billion total on advertising across the Meta (formerly Facebook) platforms. Why? It works! And not only that; Meta has great tools that allow you to easily manage and track your business accounts. Are you struggling to keep up with your Instagram and Facebook marketing? DMs and comments falling through the cracks? … Continue reading How to Use Meta Business Suite (Formerly Facebook Business Suite)