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B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness, build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid … Continue reading How to Create a B2B Content Strategy
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According to Bill Gates, “Content is King.” That was true in 1996, and it continues to be true today. As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. When you don’t start with the basics, you … Continue reading How to Create an Editorial Calendar That Will Streamline Your Content Strategy
Businesses have always enjoyed a comfortable position when it comes to planning and preparation. Sadly, this isn’t the case anymore. Due to the competitive digital landscape, business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. So if you can’t keep up with this accelerated pace, somebody else … Continue reading Digital Strategy Consulting
According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. Experience helps you sift through what to do differently, what not to do, and where to focus your energy. Having a fresh perspective from an outside eye can make all … Continue reading The 6 Best Digital Strategy Companies of 2020
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Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way… There are over 1 billion blogs and roughly 7 billion people in this world. That’s 1 blog for every 7 people… On the other hand, … Continue reading 1,083,219 People Per Month and Counting: My New Favorite SEO Strategy
Video industry is huge these days: Either you are in or your brand is missing out! Small Biz Trends claims that by 2019, 80% of all web traffic is going to be video traffic. All major agencies and brands have already joined the trend: According to Outbrain survey, over 8o% of digital marketers have started… … Continue reading How to Enhance Your Video Strategy: OTT, Live-Streaming and More!
I’ve written a lot on how businesses need to embrace a new online growth strategy without depending on any *single* tactic (like search traffic, for example). There’s a popular belief that search engine traffic is the most reliable (and steady) source of web traffic – that’s something I don’t agree with. I’ve founded startups that… … Continue reading How to Build an Asset Creation and Promotion Strategy to Set up Steady Traffic Sources
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