Tag Archives: Beginner’s

Qualifying for a Mortgage: A Beginner’s Guide

Most people don’t have the cash to purchase a home outright. They need to take out a loan to do it. That’s where mortgages come in. Mortgages, also known as home loans, are different from other loan types because of the risk involved. These loans are typically worth hundreds of thousands of dollars, so lenders… … Continue reading Qualifying for a Mortgage: A Beginner’s Guide

Programmatic Advertising for Beginners

I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly. Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its growth, and they’re going to … Continue reading Programmatic Advertising for Beginners

Beginner’s Guide to Email Marketing

What Is Email Marketing? Email is one of the oldest forms of digital communication—but it’s also one of the most effective digital marketing strategies out there.  Sure, there are newer methods of communicating with your audience and customers like social media and live chat. However, with a user base of over 4.5 billion people, email … Continue reading Beginner’s Guide to Email Marketing

A Beginner’s Guide to Google Analytics

Are you making the most out of the data you can get about your website from Google Analytics (GA)? The free tool gives you valuable insights into metrics like conversion rates, traffic sources, engagement, audience demographics, and more. Let’s learn what GA is and how to use it to improve your website’s metrics. What Is … Continue reading A Beginner’s Guide to Google Analytics

Hreflang: A Beginner’s Guide to Targeting Languages and Regions

Tapping into new audiences is an incredibly effective way to grow your website traffic. If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your content or sell to people outside your local area.  It’s an exciting thought, but it’s … Continue reading Hreflang: A Beginner’s Guide to Targeting Languages and Regions

What is SEO Content? Beginner’s Guide to Writing Content that Ranks

We all know from Bill Gates that “Content is King” — however nowadays creating compelling and customer-centric content is no longer enough to win rankings and shoppers. Without a perfectly SEO optimized content, even the best content can fail to perform in natural search. After all, what’s the point of creating content that’s useful if your … Continue reading What is SEO Content? Beginner’s Guide to Writing Content that Ranks